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Technology in Farming & requirements for on-boarding farmers to your agtech solution - BY: John Buju

The world of technology has only recently begun to design services for farmers. But the numbers show that this line of business is already growing rapidly. Investment records are broken every year. Underlying this development is the boon of the huge amount of data that a farm now generates. Like every other human being, farmers do book keeping, are active online, and use smartphones. They use such tools to solve problems on the farm, and by doing so, they’re generating data. There is also farm machinery, loaded with sensors generating lots of data. By combining such farm operations data with other data repositories, like open satellite data on water tables, precipitation, and nutrition data from the feed manufacturer, etc, data can be combined into useful applications that can help with farm management. Despite the opportunity for the developer to build valuable solutions, there are also barriers that significantly obstruct adoption of digital solutions for farm manag...