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How Young Farmers in Kenya Are Approaching Agriculture as a Serious Investment - thanks to http://www.farmerstrend.co.ke/

A look at blogging and agriculture in not only Kenya but Africa and you will notice one blog stands out, www.farmerstrend.co.ke was started in October 2015 by then 29years old John Kiruthi on the common CMS systems.


Farmers Trend has risen to be the best agricultural blog in Kenya, winning various awards and interviews with local and international media houses.

“I have started to see agriculture as my business venture and I want to work hard to make a success out of it.” ~ Kiruthi
Today, Farmers Trend has grown beyond blogging to Agri Tourism in Kenya and Farm Tours

ABOUT FARMERS TREND

We are an online agricultural information portal (www.farmerstrend.co.ke) providing solutions to pressing issues affecting farmers in Kenya, like access to information, research, and technology in farming, market trends and connecting farmers with potential market/buyers. The portal is run and managed by a group of Kenyan youths who are much involved in supporting and enlightening the smallholder farmers appreciate modern farming skills, technology, value addition and diversification towards sustainable agribusiness.

Farmers Trend portal is visited by thousands of individuals daily, this is visitors with interest in farming, are farmers seeking solutions, persons involved in agribusiness and the likes. Farmers are already using our blog to make changes in their farms, and their income and livelihood are improving, new entrants have been motivated by the success stories shared on our website, and this might mean they can turn their farms into successful businesses and do much more than that.

HOW WAS (FARMERS TREND) www.farmerstrend.co.ke STARTED, WHY ONLINE WRITING AND WHAT ARE YOUR ADVICE TO OTHER ASPIRING AGRICULTURAL BLOGGERS IN KENYA, we ask Mr. Kiruthi



It was definitely a good plan for me and I have really enjoyed writing it, communicating information, etc. If you are thinking about starting a blog (about agriculture or anything else), I would recommend you put together a good plan so you can have more impacts from the beginning. I didn’t have a good plan when I started and I floundered a while. So here are the things I would give thought to:
  • What do you have to offer the topic? Think about what it is you bring. Is there something that makes your story standout, are you in a unique place geographically, in terms of crops, ready to research, etc.
  • Who benefits from that information? Another way you would think about it is, who would be the people who want to hear what you have to say?
  • How is that information best presented? A blog is a great hub of information so is a YouTube channel or a podcast. Think about what you offer and who will be your audience and just doublecheck whether a blog is the best way to go.
  • Is this an effort of passion or a business goal? Think about what you want to accomplish and the various pieces to accomplish it. This will help you think through the idea of of where you should create the blog. Is it something you want to put on Quora or do you want to self-host?

Agriculture as a farming business rather than development platform in Africa is gathering momentum. I think this is a positive perspective.

Agriculture (production of crops, livestock etc) and Agribusiness (value chain servicing agriculture) are rather different sectors, marked by different risk-return profiles. Agriculture is highly dependent on land, which is incredibly politicised, which in turn makes agriculture or farming unattractive especially for youth without the political connections or financial capital.

With that being said, I think agriculture has enormous potential for eradicating poverty, needs youthful energy and passionate team players.

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